Driving innovation: key insights from the Axora Community launch
To celebrate the launch of Axora’s first-of-its-kind digital innovation community, Mark Gallagher of Formula 1 tells us what energy and metals and mining companies can learn from the racing giant about safety, technology and collaboration.
20 October 2021
Community Marketing Manager
Guests on the 40th floor of the Gherkin were in for a rush on 19 October as the Axora Community officially took off from the starting line.
Attendees got an under-the-bonnet look at what the platform offers: an exclusive space for experts in heavy industry to share knowledge and ideas about technology that makes their companies safer, more sustainable and more efficient. Together, users can collaborate to solve the toughest issues facing their respective sectors.
The Axora Community platform’s launch event perfectly captured that theme, as experts from both industries came together to watch a live jazz saxophonist and an inspiring speech from Formula 1 (F1) executive Mark Gallagher. Reflecting on his 30-year career within F1, Gallagher offered a bounty of unique insights on everything from safety to the promises of digital technology.
Data analytics have enabled us to gain deep insight into a whole range of technical problems, be they to do with risk, performance or efficiency
On the former point, Gallagher stressed that industry collaboration was essential for sustained success in heavy industry. Recalling the 1994 San Marino Grand Prix, where both racing legend Ayrton Senna and Roland Ratzenberger died in separate incidents, Gallagher explained how the crisis brought racing teams together to revolutionise their safety measures.
“Our ten teams came together to share best practices and technology solutions and to work with our regulator to improve safety,” he said. “Between 1950 and 1994, we killed 45 Formula 1 drivers. Since 1994, we’ve had one further occurrence. Our objective in terms of safety outcomes is zero fatalities, and zero life-changing injuries for anyone who goes to work in a Formula 1 event.”
Digital technology has been a crucial part of that sea change, allowing teams to better understand safety hazards while also improving performance. Today, teams can oversee entire races from remote headquarters and make real-time adjustments that can spell the difference between close victory and bitter defeat. Gallagher also noted one important benefit of these advanced tech deployments: the ability to sell their innovations to industries from automotive to aerospace, bicycles to supermarkets.
I know a little about oil and gas and metals and mining, and what F1 does is nothing compared to complexity and scale of those industries
“Data analytics have enabled us to gain deep insight into a whole range of technical problems, be they to do with risk, performance or efficiency,” he says. “The result is that we can now export that know-how. Formula 1 teams today are selling technology into lots of other industries.”
Gallagher’s speech was followed by an in-depth Q&A from both virtual and in-person guests, including representatives from Rio Tinto, De Beers, BP and more. To cap off his keynote address, Gallagher stressed the importance of collaboration in both metals and mining and industries.
“I know a little about oil and gas and metals and mining, and what F1 does is nothing compared to complexity and scale of those industries,” he added. “One thing we do share, though, is that we’re fundamentally people businesses. It’s how we work together, it’s how we communicate, it’s how we share best practice, how we work together as organisations that drives best outcomes.”
That spirit of collaboration is what the Axora Community is ultimately all about. But don’t take our word for it; see for yourself.
Sign up to the Axora Community now to join the discussion and access exclusive insights from experts in energy and metals and mining.
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